Campaign to drive awareness of car seats suppliers for disabled children
RiDC (The Research Institute for Disabled Consumers) and Driving Mobility have collaborated to launch a new awareness campaign focusing on specialist car seats for disabled children.
Created in response to a growing demand from families and carers with disabled children seeking trustworthy information about specialist car seats and harnesses, the initiative will see the Research Institute release unique, qualified guidance and advice.
Additionally, the campaign will signpost specialist suppliers, such as JCM Seating, R82 and Recaro, as well as provide information about key product features and estimated prices.
Partnering with Driving Mobility, the charity will promote the information across the 20 independent organisations it oversees, encouraging the driving assessment centres to raise awareness of the car seat research and to provide the guidance to its service users.
The campaign aims to ensure that children who require additional postural assistance whilst travelling in a car, can benefit from greater safety and comfort.