Electric Mobility launches video to advertise scooter as part of its new marketing campaign
With the Vecta Sport being launched at last year’s Trade Days, Electric Mobility has released a new promotional video for its scooter to demonstrate what it can do for both dealers and customers.
According to Electric Mobility, the Vecta Sport has remained a talking point due to its unique features and effective marketing strategy.
The video showcases the ease and usability of the scooter, demonstrating how users can enjoy everyday activities with it. It shows people riding or using the scooter while also being able to talk to friends, enjoy a hobby, and easily manoeuvre in town and countryside settings.
With a top speed of 8mph, the mobility device features RunOn flat pneumatic tyres, a MaxGrip limited slip differential gearbox, and a waterproof USB port.
Elaine Leighton, Marketing & Communications Manger at Electric Mobility, said that the company worked with a local design agency to create the video.
“A common misconception with our consumer audience is that mobility scooters are exclusively for the older generation – it’s a real barrier within the industry,” she added. “Some younger people’s lifestyles suffer as a result if they are unwilling to consider a mobility scooter as an everyday living aid option.
“Our consumer focussed video emphasises that a modern, compact and attractive mobility scooter such as the Vecta Sport can seamlessly become a part of someone’s life and change it for the better.
“We have brochures, professional photography, POS & marketing support for the Vecta Sport which has been highly visible throughout our Dealer’s showrooms, but the video reinforces the overall Vecta Sport performance. What customers really need to see is the manoeuvrability and capability on all terrains.”
For over 30 years, Electric Mobility has been supplying a range of mobility and daily living products, such as mobility scooters, powered and manual wheelchairs, rise & recline chairs, and specialist furniture.