Former Sidhil & Medequip Director joins SimplyMed

SimplyMed has enlisted the exclusive services of Joe Cavanagh, joining the company in a consultative sales role to support the existing sales team and develop strategies to increase market share.

Well known throughout the marketplace, Joe worked extensively within large companies in the sector over many years, seeing and reacting to the numerous developments within the aids to daily living (ADL) market throughout his career.

His experience includes holding various senior positions at Smith & Nephew, covering pharmaceuticals, healthcare, wound care and rehab for over two decades, running Homecraft in the UK and later becoming the Managing Director at Sidhil and a Director of Medequip.

In 2004, Joe formed JFC Consultants and he also became a Non-Executive Director at BES over a 13-year period. Alongside his commercial career, Joe has also been very active in the British Healthcare Trades Association (BHTA), serving on a number of committees and for the last six years as a Director.

Over the past eight years, he has voluntarily been a Director of a Cheshire based Social Enterprise and more recently a Business Mentor for the Northwest Growth Hub, giving back to the industry.

SimplyMed says having Joe onboard is a welcome addition to its already experienced team and hopes it will springboard the company into a strong position in the marketplace.

The company stated: "At SimplyMed, we recognise the importance of establishing and building strong working relationships with both customers and suppliers alike and we aim to be a very approachable and friendly company and this is why we felt Joe would be a great asset within our culture. We believe for this relationship to be successful, all our team must work together to achieve the company’s strategic objectives and our team is thoroughly involved and behind this decision. "

Owned by Trevor Lynch & Peter Winstanley, SimplyMed is based in Wigan, Lancashire, and primarily known for walking aids and a selected range of ADL equipment.

The website for the company is HERE