We are the NHS campaign image

On 3rd July, the NHS launched a new £8 million campaign with an aim of recruiting more staff into the NHS, encouraging staff that have left the NHS to return, and to improve the retention of its existing staff.

The multi-million-pound campaign hopes to address the staff shortage problem within the NHS and take the pressure off existing staff who have to deal with large workloads.

Initially focusing on nursing, the campaign will also highlight other roles, particularly those with the largest shortages, such as mental health and learning disability.

Designed to increase positive perceptions of, and pride in, working for the NHS, the campaign will focus on “caring for people” and “team working” as research has identified these as being key motivators to encourage potential recruits to consider a career in the NHS, according to the organisation.

A multi-media approach, the campaign will run across TV, radio, out of home posters, digital and social media. Potential recruits will be directed to the Health Careers website, which provides information on the different roles within the NHS and how to access them, including training requirements and funding.

The NHS believes that the campaign will have a positive impact on NHS recruitment and encourages people to get on board with the campaign by engaging with it on social media using the hashtag #WeAreTheNHS.

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