Stiltz backs charity’s call for more style to battle mobility product stigmas
Stiltz Homelifts has supported the Centre for Ageing Better’s call for manufacturers to design and develop more “attractive products” in the mobility and independent living sector, highlighting the stigmas surrounding the products are restricting people’s willingness to make vital home adaptations.
In its ‘Homes that help: A personal and professional perspective on home adaptations’ report, the independent charity for older people revealed individuals were holding off making essential adaptations to their homes because of the clinical look of the aids and the negative perceptions of frailty and vulnerability associated with them.
Dr Rachael Docking, Senior Manager at The Centre for Ageing Better, warned manufacturers and retailers need to ‘sell inclusively designed products’ and ensure these are ‘available and visible in the mainstream market’.
“The mobility and healthcare market as a whole needs to think more about how it can improve the design of its products and make them more modern looking, especially in light of this most recent research by The Centre for Ageing Better.” Gino Farruggio
The call for mobility manufacturers to focus on aesthetics, as well as function, has been backed by homelift specialist Stiltz, having carried out similar research which it says led to the launch of its ‘modern and stylish’ capsule-shaped Stiltz Duo+ Homelift and wheelchair-friendly Stiltz Trio+ Homelift last summer.
Gino Farruggio, UK Trade Sales Director for Stiltz Lifts, said: “When we launched our first Stiltz Homelift eight years ago, it was primarily designed to make people’s lives easier when the stairs became a challenge, as well as offering an alternative to a traditional stairlift.
“But it was clear from our own research that customers wanted to see more modern and stylish products introduced to the marketplace, which is why we launched the new Stiltz + product range last year.
“The Centre for Ageing Better report only further highlights independently that manufacturers need to design mobility aids that are not only practical but aesthetically pleasing too which we wholeheartedly agree with and support.”
Mr Farruggio revealed the launch of the new Stiltz homelifts led to an increase in enquiries for its products and committed that style would remain a key consideration to the design of all future products.
“We’ve certainly seen an upsurge in enquiries and sales for Stiltz homelifts since we released our new Stiltz Homelifts Duo+ and Trio+ range. Stiltz reinvented the homelift market and ensuring our products are as visually appealing as possible is a priority for our research and development team,” he added.
“It’s not just homelifts either, the mobility and healthcare market as a whole needs to think more about how it can improve the design of its products and make them more modern looking, especially in light of this most recent research by The Centre for Ageing Better. A desire for more attractive products is not just prominent in the UK too – it is also a trend Stiltz has seen globally, it’s happening across Europe, in the USA and Australia as well.”